What's in the Sports Range
The Sports category holds over 90 products across three areas. Sports Gear is the largest with more than 45 products, and towels dominate it — 210gsm microfibre sports towels supplied in their own container, 380gsm terry velour workout towels sized to fit a standard gym bench, 390gsm cotton elite gym towels with a zip pocket, edge-to-edge sublimated towels printed in full colour, and RPET cooling towels made from recycled plastic bottles. Alongside them sit beach towels, backyard game sets like the vintage-inspired paddle tennis set, and fitness accessories including smart bands with GPS and step tracking. Sports Balls adds over 40 products for clubs, giveaways and team events, and Watches rounds out the category with a small, practical selection.
Why Branded Sports Gear Works
Sports merchandise gets used in public, repeatedly, by choice. A gym towel goes to the gym three times a week and sits on a bench in front of a room full of people. A club ball is handled by every junior at training. A beach towel spends a summer laid out in the sand. That's a very different exposure profile to something that lives in a desk drawer — and it comes with an association most categories can't buy, because health, effort and team identity are good things for a brand to sit next to. Practically, the range covers three distinct jobs: corporate wellness and fitness programs, club and team sponsorship, and event or giveaway merchandise where volume and cost matter more than premium finish.
Choosing and Branding Sports Gear
With towels, weight is the specification that matters. Lighter microfibre towels around 210gsm are quick-drying, compact and ideal for gym bags and giveaways; heavier cotton terry towels at 380–390gsm feel plush and premium, and suit gifts and club merchandise where quality is the point. Decoration follows the fabric: embroidery gives a raised, premium finish on cotton terry, while sublimation prints edge to edge in full colour across the whole towel — the option when the design is the product. Sports balls take print and pad printing, and metal and plastic accessories suit pad printing or engraving. Our team will match the method to the product and your artwork.
Beyond Sports
Looking for more branded merchandise to complete your program? Supply Crew also offers sports and activewear, custom teamwear, golf products and towels. Complete a kit with branded sports drink bottles, shakers, caps or a sports bag.
Need help choosing the right sports gear for your project? Contact the Supply Crew team for expert advice and a quote.
Frequently Asked Questions
- Can sports gear be branded with my logo? Yes — every product in this category can be custom branded. Embroidery suits cotton towels and gives a premium raised finish, sublimation prints full colour edge to edge across a whole towel, and print or pad printing covers sports balls, bottles and accessories. Our team will recommend the best method and placement for your artwork.
- What GSM should a branded towel be? GSM measures fabric weight. Around 210gsm in microfibre gives a light, quick-drying, compact towel — ideal for gym bags, giveaways and event packs. At 380–390gsm in cotton terry you get a plush, premium towel that feels like a genuine gift and suits club merchandise or staff rewards. Higher isn't automatically better; it depends on whether the towel needs to be carried or to impress.
- How does a cooling towel work? Cooling towels use fibres that repel rather than absorb water, so moisture sits on the surface and evaporates rapidly, drawing heat away as it does. The RPET cooling towel in this range is made from recycled PET bottles and food packaging, so it delivers the cooling effect with a recycled input — a strong pick for outdoor events, sporting sidelines and summer campaigns.
- What's the difference between embroidery and sublimation on towels? Embroidery stitches your logo into the pile, giving a textured, premium look that suits a single-colour mark on a heavier cotton towel. Sublimation prints the design into the fabric across the full surface, allowing photographic detail and unlimited colours — the right choice for bold club designs, event artwork or anything that needs to read from a distance.
- Which sports products work best for corporate wellness programs? Gym towels and sports towels are the reliable core, since they get used at every session. Smart bands and activity trackers suit step-challenge programs where the device is part of the campaign itself. Sports drink bottles and shakers pair naturally with either. For a company-wide rollout, towels give the best balance of cost, usefulness and visibility.
- What is the minimum order quantity for sports gear? Minimums vary widely across this category — from as few as 1 unit on some beach towels up to 100 on high-volume items like cooling towels and watches, with most towels and game sets sitting between 20 and 25. The exact minimum order quantity is confirmed on each individual product page.
- Do you have eco-friendly sports products? Yes — the range includes RPET cooling towels made from recycled PET bottles, and a number of products flagged as natural material, including 100% cotton towels. Use the eco filters on this page, or browse the dedicated eco range to build a program to a sustainability brief.
- Can I see an artwork proof before production? Yes — twice over. You can Design & Create your own mockup instantly on any product page to see your logo on the product before you even request a quote. Then, once your order is confirmed, Supply Crew provides a detailed artwork proof for your approval — placement, size and finish — before production begins.
- How long do custom sports gear orders take? Custom orders typically take 2–4 weeks for production and delivery, depending on the products selected, the branding method and order volume. Our team will confirm an exact turnaround estimate once your order and artwork are finalised — worth planning ahead for a season launch, fun run or summer campaign.