Barmats

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  • Barley Bar Towel - Full Colour Barley Bar Towel - Full Colour

    Barley Bar Towel - Full Colour

    Vibrant 700mm x 250mm bar towel with stunning edge-to-edge full colour sublimation print. The towel has a soft 190gsm polyester crystal fleece surface and an absorbent 230gsm cotton terry towel backing, with overlocked edges for added durability...
    MOQ: 100
  • PVC Bar Runner - Large PVC Bar Runner - Large

    PVC Bar Runner - Large

    Customisable bar runner that is manufactured from PVC that keeps drinks from slipping and sliding while displaying your brand. The runner is backed with quality rubber and edging to hold liquid. Pricing includes up to 4 injected colours with more colours...
    MOQ: 100
  • PVC Bar Runner - Small PVC Bar Runner - Small

    PVC Bar Runner - Small

    Customisable bar runner that is manufactured from PVC that keeps drinks from slipping and sliding while displaying your brand. The runner is backed with quality rubber and edging to hold liquid. Pricing includes up to 4 injected colours with more colours...
    MOQ: 100
  • Bar Runner Bar Runner

    Bar Runner

    Narrow counter mat which is ideal for point of sale advertising in all retail locations including bars and restaurants etc. The low profile rubber base will not slip or slide and the anti-pilling polyester surface is absorbent. Hand washing is...
    MOQ: 25

Elevate Your Brand Presence with Custom Branded Promotional Barmats

In the lively and social environment of bars and restaurants, barmats serve not only as functional protectors of countertops but also as prime real estate for branding and marketing. Custom branded promotional bar mats offer a unique and impactful opportunity to showcase your brand, connect with patrons, and leave a lasting impression. These durable and absorbent mats provide a prominent platform for displaying your brand's logo, tagline, or promotional message, transforming them into miniature billboards that subtly reinforce your brand presence.

The Allure of Custom Branded Promotional Bar Mats

Custom branded promotional bar mats offer numerous advantages for businesses seeking to enhance their brand visibility and connect with their target audience:

  • Strategic Brand Placement: Barmats are frequently placed in front of patrons, ensuring your brand is prominently displayed during moments of leisure and enjoyment.
  • Captive Audience: Patrons are typically engaged in conversations or activities while at a bar, providing ample time to absorb your brand's message.
  • Repeat Exposure: Barmats are repeatedly used, increasing the frequency of exposure to your brand and enhancing brand recall.
  • Functional and Practical: Barmats serve a practical purpose, protecting surfaces and absorbing spills, making them a welcome addition to any bar.
  • Cost-Effective Marketing: Barmats offer a cost-effective way to promote your brand compared to other advertising channels.

Designing Eye-Catching Custom Printed Barmats

To maximise the effectiveness of your custom branded promotional bar mats, consider these design principles:

  • Brand Alignment: Ensure the design of your barmats aligns seamlessly with your brand's overall visual identity, including logo, typography, and colour palette.
  • Visual Appeal: Utilise high-quality images, graphics, or illustrations that are relevant to your brand and effectively convey your message.
  • Color Psychology: Choose colours that align with your brand identity and create a visually appealing contrast. Consider using colour psychology to evoke the desired emotions or associations.
  • Concise Messaging: Keep your message clear, concise, and easy to read at a glance. Focus on highlighting your brand's core message or showcasing your key product or service.
  • Call to Action: Include a subtle yet compelling call to action, such as visiting your website, signing up for your newsletter, or following your social media channels.

Strategic Placement for Maximum Impact

To effectively utilise custom branded promotional bar mats for your marketing and branding campaigns, consider these strategies:

  • Targeted Partnerships: Collaborate with bars and restaurants that align with your brand's target audience and demographics.
  • Strategic Placement: Place your barmats in high-traffic areas of the bar, such as near the bar counter, seating areas, or cocktail tables.
  • Exclusive Collaborations: Partner with bars or restaurants to create exclusive barmat designs that promote specific drinks, events, or promotions.
  • Brand Consistency: Ensure your barmats are consistently placed across all partner locations to reinforce brand recognition.
  • Regular Updates: Refresh your barmat designs periodically to maintain interest and showcase new promotions or offerings.

Conclusion

Custom branded promotional bar mats offer a creative and effective way to enhance your brand visibility, connect with patrons, and establish a memorable presence in the lively atmosphere of bars and restaurants. By incorporating effective design principles, strategic placement, and targeted partnerships, you can transform these humble barmats into powerful marketing tools that elevate your brand and drive results. Embrace the enduring power of custom branded promotional bar mats and make a lasting impression on your target audience.