About Blem
Blem started on the beaches of Sydney with a complaint every Australian knows: beach towels that are smelly, sandy, small and eternally damp. The founders' answer was to rebuild the beach towel from the yarn up — sourcing cotton yarn from France and Italy, then having each towel traditionally woven in Tunisia, home of the flat-weave craft. The result is the opposite of bulk towelling: a lightweight 400-gram weave that dries fast, shakes off sand, packs down small, and actually improves with age — Blem towels become softer and more absorbent with every wash, and the colours never run. Sold through retailers in Australia and the US, Blem has grown from towels into a plastic-free beach lifestyle brand, right down to its 100% compostable, plant-based packaging.
Custom Blem Beach Towels at Supply Crew
Supply Crew stocks more than 15 Blem designs, each a named piece rather than a colour code: the sophisticated black-and-white Executive and its navy sibling, the grey-striped Cloudbreak, the geometric Jackie in blue and black colourways, the vivid Redsands, Turquoise, Coral and Mint Lime, the deep-blue Mystics and the two-tone Purple Mountain Majestic among them. All are 100% cotton in Blem's signature large 100 x 200cm format with hand-finished fringed edges, across a number of quality weaves — flat-woven Turkish style rather than heavy towelling, which is exactly what makes them work as travel towels, picnic rugs, sarongs and yoga mats as well as beach towels. Fade-resistant colours mean the branding investment survives seasons of sun and salt.
Blem Quality & Sustainability
Blem's eco credentials are material facts rather than marketing: every towel in the Supply Crew range is 100% cotton — a natural fibre through and through — woven by traditional methods in Tunisia from French and Italian yarn, and the brand operates plastic-free with fully compostable, plant-based packaging. Durability does the rest of the sustainability work: a towel that softens with every wash and holds its colour is one that stays in use for years, carrying your logo to every beach, pool and picnic it attends. For summer campaigns with an eco brief, it's a rare product where the premium feel and the environmental story are the same fact.
Beyond Blem
Looking for more branded merchandise to complement your Blem kit? Supply Crew also offers a wide range of custom towels, picnic rugs and picnic and outdoor gear from other leading brands. Build the complete summer kit with branded sunglasses, eskies or gift packs for events, client gifting and staff rewards.
Need help choosing the right Blem styles for your project? Contact the Supply Crew team for expert advice and a quote.
Blem FAQs
+ Can I get Blem beach towels with my logo?
Yes. Supply Crew supplies genuine Blem towels custom branded with your logo using embroidery, heat transfer, screen printing or woven patches. Embroidery sits beautifully on the flat weave, and a woven patch on the corner gives a premium retail-style finish. Our team will recommend the best method and placement for your artwork.
+ What custom Blem products does Supply Crew offer?
Supply Crew stocks more than 15 Blem beach towel designs, from the executive black-and-white and navy stripes to vivid corals, turquoise and geometric patterns — all 100% cotton in the large 100 x 200cm format with fringed edges. Browse the products above for the current selection.
+ What makes Blem different from a regular beach towel?
Blem towels are flat-woven in the traditional Turkish style rather than heavy towelling — a lightweight 400-gram weave that dries fast, doesn't trap sand, and packs down small enough for a beach bag or carry-on. They also improve with use: each wash makes them softer and more absorbent, and the colours never run. It's the difference between a towel that gets used once and one that gets packed for every trip.
+ What size are Blem beach towels?
Blem towels come in a generous 100 x 200cm — genuinely large enough for two people, a full stretch on the sand, or double duty as a picnic rug, sarong or throw. The flat weave keeps that size lightweight and packable rather than bulky.
+ What is the minimum order quantity for custom Blem towels?
Just 25 — Blem towels are available from a single unit, making them one of the most flexible products in the Supply Crew range. Order as an executive gift or a sample, a handful for a leadership retreat, or hundreds for a summer campaign. The exact minimum order quantity is confirmed on each individual product page.
+ Are Blem towels eco-friendly?
Yes — every Blem towel at Supply Crew is 100% cotton, a natural fibre, traditionally woven in Tunisia from French and Italian yarn, and the brand is plastic-free with 100% compostable, plant-based packaging. Add the durability — towels that soften and improve with every wash — and it's an eco story built on the product itself.
+ Can Blem towels be gift packaged?
Yes — Supply Crew offers a range of custom packaging options for Blem towels, and each towel's roll-and-tie presentation already gives it a natural gift format. Paired with the from-1-unit minimum, that makes Blem ideal for executive gifts, client thank-yous, conference gifts and summer staff rewards.
+ Can I see an artwork proof before production?
Yes — twice over. You can Design & Create your own mockup instantly on any product page to see your logo on the product before you even request a quote. Then, once your order is confirmed, Supply Crew provides a detailed artwork proof for your approval — placement, size and finish — before production begins.
+ How long do custom Blem orders take to produce and deliver?
Custom Blem orders typically take 2–4 weeks for production and delivery, depending on the designs selected, the branding method and order volume. Our team will confirm an exact turnaround estimate once your order and artwork are finalised — worth planning ahead of summer, when beach towel demand peaks.
