About identitee
identitee is an Australian corporate and hospitality apparel brand built around one idea: the casual-business look. Every garment is uniquely and exclusively designed rather than borrowed from a generic catalogue, which is why the range has become a go-to across the hospitality industry for its style, sizing and value. The design language is texture-led — garment-washed linen, denim, canvas and fine-stripe twill in a palette that runs from classic black and navy through beige and olive — clothing made, in the brand's own words, to look and feel great through the demands of daily wear. It's the uniform aesthetic of the modern Australian venue: relaxed enough for a laneway café, sharp enough for a fine-diner floor.
Custom identitee Uniform Shirts, Aprons & Hospitality Wear at Supply Crew
Supply Crew stocks over 50 identitee styles in matched men's and women's cuts. The shirt families carry the brand's named-style convention: the Floyd garment-washed linen shirts in long and short sleeves — the listing's own brief is "just the right balance between formal and casual" for hospitality, retail and corporate teams — the Brody cotton twill with fine stripe, and the Kingston deluxe traveller shirt, with denim styles running through the wider range. The apron family is just as deep: the Manhattan bib apron with detachable neck strap, the Alfie bib, and the Capri and Colby waist aprons, built with self straps and brass eyelets — plus the interchangeable Detachable Apron Neck Strap in a run of colours, so one apron order can be re-styled venue by venue.
identitee Quality & Design
identitee garments are designed to withstand daily wear without giving up presentation — easy-care fabrics, reinforced construction on the aprons, and garment-washing that means the linen arrives soft and lived-in rather than stiff off the shelf. The mix-and-match system is the range's quiet genius: neutral-bodied aprons plus interchangeable coloured neck straps let a venue refresh its look, colour-code sections or match a rebrand without buying new aprons. And because the shirts come in true men's and women's cuts across generous size runs, a whole floor team — front of house to management — can wear one coherent look that actually fits everyone.
Beyond identitee
Looking for more branded merchandise to complement your identitee kit? Supply Crew also offers a wide range of hospitality uniforms, aprons and hospitality shirts from other leading brands — plus Chef Works for the kitchen side of the pass. Complete the venue kit with branded caps or t-shirts.
Need help choosing the right identitee styles for your project? Contact the Supply Crew team for expert advice and a quote.
identitee FAQs
+ Can I get identitee uniforms with my logo?
Yes. Supply Crew supplies genuine identitee garments custom branded with your logo using embroidery, heat transfer, woven patches or screen printing. Embroidery on the chest suits the shirts, while aprons take beautifully to embroidered or printed logos on the bib — front and centre at every table. Our team will recommend the best method and placement for your artwork.
+ What custom identitee products does Supply Crew offer?
Supply Crew stocks over 50 identitee styles: the Floyd garment-washed linen shirts, Brody fine-stripe twill and Kingston traveller shirts in matched men's and women's cuts, plus the Manhattan and Alfie bib aprons, Capri and Colby waist aprons, and interchangeable coloured apron neck straps. Browse the products above for the full current range.
+ Why is identitee so popular for hospitality uniforms?
identitee has become a hospitality favourite because it nails the casual-business look modern venues want — uniquely designed shirts and aprons with genuine style, generous sizing and strong value. Where traditional uniform ranges look corporate, identitee's linen, denim and stripe textures look like the venue's own aesthetic, which is exactly what cafés, bars and restaurants are after.
+ What is a garment-washed linen shirt?
Garment washing means the finished shirt is washed before it's sold, so the fabric arrives pre-softened with a relaxed, lived-in drape — no stiff break-in period and no surprise shrinkage after the first launder. On identitee's Floyd linen shirts, the result is a uniform that looks intentionally effortless from day one and keeps its character wash after wash — ideal for staff wearing it through long, hot service shifts.
+ How do the detachable apron neck straps work?
Aprons like the Manhattan are designed with a removable neck strap, and identitee's Detachable Apron Neck Strap is sold separately in a run of colours — so you can mix and match strap colours against the apron body. For venues, that's a clever system: colour-code your sections, refresh the look each season, or align straps to your brand palette, all without replacing the aprons themselves.
+ Do identitee shirts come in matching men's and women's styles?
Yes — the core shirt families come as true pairs, with the same fabric, colours and detailing in a men's and a dedicated women's cut, across generous size runs. A mixed floor team wears one coherent look while everyone gets a shirt actually shaped for them — the difference between a uniform and a costume.
+ Can I see an artwork proof before production?
Yes — twice over. You can Design & Create your own mockup instantly on any product page to see your logo on the product before you even request a quote. Then, once your order is confirmed, Supply Crew provides a detailed artwork proof for your approval — placement, size and finish — before production begins.
+ What is the minimum order quantity for custom identitee apparel?
identitee styles in the Supply Crew range carry a minimum order quantity of 25 units. The exact minimum order quantity is confirmed on each individual product page.
+ How long do custom identitee orders take to produce and deliver?
Custom identitee orders typically take 2–4 weeks for production and delivery, depending on the styles selected, the branding method and order volume. Our team will confirm an exact turnaround estimate once your order and artwork are finalised — worth planning ahead of a venue opening, menu launch or summer season.
